Unfortunate marketing database goofs

[chrishansenhome]

Extra points at World Duty Free this summer ( Male_Non_Buying )

This was the subject line of a marketing email I got from the people who run the duty-free at BAA airports in London. They have a card scheme that I signed up for but haven't yet used as I didn't have the card with me the last time I flew (more than a year ago now).

So the subject line seems to have included a characterisation of the kind of customer I am. They are just lucky that they didn't refer to it as "Male_Deadbeat", like some banks refer to the people who pay off their credit card balances each month.

Comments

[chrishansenhome.livejournal.com]

Of course I knew all that. However, it is rare that the company actually tells me which of their groups I fall into. In fact, it's never happened to me before. They made a mistake and tacked a field onto the end of their subject line.

I hope someone's head will roll for that one. There is information which I do not wish to know.