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Unfortunate marketing database goofs
Jul. 20th, 2010 03:04 pmExtra points at World Duty Free this summer ( Male_Non_Buying )
This was the subject line of a marketing email I got from the people who run the duty-free at BAA airports in London. They have a card scheme that I signed up for but haven't yet used as I didn't have the card with me the last time I flew (more than a year ago now).
So the subject line seems to have included a characterisation of the kind of customer I am. They are just lucky that they didn't refer to it as "Male_Deadbeat", like some banks refer to the people who pay off their credit card balances each month.
This was the subject line of a marketing email I got from the people who run the duty-free at BAA airports in London. They have a card scheme that I signed up for but haven't yet used as I didn't have the card with me the last time I flew (more than a year ago now).
So the subject line seems to have included a characterisation of the kind of customer I am. They are just lucky that they didn't refer to it as "Male_Deadbeat", like some banks refer to the people who pay off their credit card balances each month.
